Create communication for baby rash cream, not so well known on the market. The key competitor was traditional local established brand and we had to change it.
By creating communication that targets young mothers, mothers to be and all those who on daily basis have interaction with babies (aunts, grandmas) we developed a content that was engaging, likeable and sharable by the target group. This communication included tips on baby care, fun facts, product related information, family related content. We event invited more experienced mothers to share their experiences with those who will soon become mothers and give them tips about pregnancy and baby care.