To create strategy for promotion of the newly renovated and just opened hotel in Belgrade. With 412 rooms it was one of the biggest Crowne Plaza hotels in the world. So the task was not just to present it in the right way but to create need for people from the region and from around the world to book rooms while staying in Belgrade.
Create the communication for different hotel segments (restaurants, bars, SPA center, rooms, conference rooms) so they address in luxurious yet affordable tone of voice, feeling everyone welcomed at the hotel. Create different content for the local audience for the services such as bars and restaurants, and other content for those looking accommodation, wedding service or conference.