Belgrade made from Lego

LEGO Store opening campaign

For the first time in history, official LEGO Store was coming in Belgrade. Our task was to create teaser campaign, opening campaign and to make everything more interesting and locally recognizable we started turning Belgrade most famous landmarks into LEGO creations.

For the purposes of generating first mailing list for client’s newsletter base, we developed two engaging apps that invited users to create their own LEGO character and to check their knowledge about LEGO brand.

We loved playing with one of our favorite childhood bricks and LEGO Store opening was success story beyond imagination.

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